“We’re clearly only scratching the surface of what AI can accomplish for organizations and the people within them, and I envision a future in which AI knowledge is a prerequisite, not a luxury, to video production,” Alkarmi said. So too do incumbents like Adobe, which - like Vimeo - see AI as a key ingredient to video editing workflows of the future. A growing number of startups, including Capsule, Descript and Dumme, offer AI-powered video editing tools. That’s probably wise from a competitive standpoint. “Our latest AI-powered workflow reduces those barriers, giving any creator the confidence to actually create videos in one take.”Īlkarmi expects AI to remain a core focus for Vimeo moving forward. “Despite being the most effective way to communicate powerful messages, video production inherently creates a barrier to this preferred communication channel,” Alkarmi told TechCrunch via email. ![]() They’ll be available starting July as a part of Vimeo’s Standard plan, which costs $20 per month (billed annually).Īshraf Alkarmi, Vimeo’s chief product officer, says that the new capabilities are aimed at entry-level video creators - like CEOs, employees and social media managers - who lack the skills, time and resources to achieve the effects that they want to achieve.Īccording to Vimeo’s internal research, 50% of its customers do multiple takes while creating a video, and - of those who reshoot - 25% do over five takes. This week, the company announced a suite of AI-powered tools designed to help users create scripts, record footage using a built-in teleprompter and remove long pauses and unwanted disfluencies like “ahs” and “ums” from the recordings. ![]() ![]() Vimeo, the video hosting and sharing platform, is embracing AI in a major way.
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